The 7 Presentation Templates Every Digital Marketer Needs

There’s a lot to unpack with digital marketing. Digital marketing is a form of marketing that uses the internet to promote products and services. It is often broken out into eight sections; search engine optimization (SEO), pay-per-click (PPC), social media marketing, content marketing, email marketing, mobile marketing, marketing analytics and affiliate marketing. Because it encompasses so much, each category has its own strategies, budgets, and plans.

These 7 presentation templates will help any digital marketer stay organized and get successful campaigns off the ground.

Digital marketing proposal

Are you looking to get your marketing agency hired by a new client? Or perhaps you’re proposing a new digital marketing project to executives in your current company. In either case, you need a persuasive digital marketing proposal. Your proposal should share details about your digital marketing services, plus explain how your services will benefit potential new clients or the company.

Our digital marketing proposal template does much of the heavy lifting for you: no extensive design knowledge is required. You can start putting together your proposal for your next pitch right away.

Use our digital marketing proposal template to convince a new client to choose your marketing agency, pitch a marketing campaign to internal stakeholders, or showcase integrated digital marketing campaigns.

Marketing campaign plan

The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. Because marketing campaigns are a complex, multifaceted project, you need a marketing campaign plan template to keep everything organized. Our template helps you break down your marketing campaign from beginning to end. Share your campaign’s target audience and goals, social media and email marketing plans, performance metrics and measurements of success, and much more.

Use our marketing campaign plan template to keep all marketing strategy participants on the same page, get stakeholders up to speed, and present campaign ideas to executives.

Go to market strategy

A go to market strategy, or GTM strategy, explains the process needed to break into a new market or a new audience, step by step. You can use a go to market strategy for a new product launch, new service offering, a startup launch, or a brand relaunch. It’s similar to a marketing plan, but with a narrower, more detailed focus on one of your products or services.

A go to market strategy presentation ensures that your new product or service launch is properly planned out.

Use our go to market presentation template to outline your business strategy, validate timing, target audience, and market, or inform all teams about the go to market strategy.

Advertising pitch

A stellar advertising presentation should be engaging and informative, as well as well-researched. It should catch your stakeholders’ attention, explain why a product or service isn’t selling, and explain which advertising tactics will help solve that problem. The next time you need to boost advertising spend or advocate for a new campaign, use an advertising pitch presentation template to do most of the heavy lifting for you.

Use our advertising presentation template to introduce a new solution to increase revenue, present an advertising campaign to a client, and demonstrate ROI to stakeholders. 

Market research

Organizations use market research to analyze and better understand their market. With that knowledge, they can plan or adjust their business operations going forward. Market research is essential for core business, but also for the growth of a company. The market research presentation can be the toughest step in the market research process, but it’s usually the most important. 

Use our market research presentation template to propose a customer research project, present research findings to stakeholders and investors, and inform future strategies based on customer research.

Competitor analysis report

The better you understand your competitors, the better chance you have of standing out against them. How do you evaluate your competitors? By using a competitive analysis report.

A competitive analysis report template can help you identify competitors in your field, as well as analyze their reach, products or services, areas of operation, online presence, and more. Once you understand your competitors’ strengths and weaknesses, you can create strategies that help you bridge the gaps.

Use our competitive analysis report template to analyze your organization’s target market, compare your products or services against competitors, or create future strategies to build stronger market share.

B2B marketing plan

B2B (business-to-business) marketing is geared towards organizations or companies rather than individual consumers. Because it’s geared towards an entirely different audience, B2B marketing strategies differ from B2C (business-to-consumer) marketing. 

If you don’t have a B2B marketing plan to outline your buyer persona, budget, promotions and advertising, and other strategies, your efforts won’t be as effective. Take the time to put together a B2B marketing plan that gives your campaigns context, examines your resources, analyzes your current marketing performance, and sets up a strategy to achieve your goals.

Use our B2B marketing plan template to dive deep into your market and the competitive landscape, plan content with an editorial calendar, and outline marketing campaign goals.