When you think of presentations you probably don’t associate them with your favorite professional sports team. But you should. Sports teams and organizations— like Phoenix Suns, LIV Golf, and Milwaukee Bucks— are using Beautiful.ai to drive bigger results with more impactful presentations.
4 Ways professional sports teams are leveraging Beautiful.ai
From internal strategies, to partnership pitches, it requires the right tools to produce on-brand results. Beautiful.ai’s presentations help professional sports teams communicate more effectively with internal and external partners, building a community around the game.
Here’s how sports teams, big and small, are using Beautiful.ai to win.
Nailing pitches to drive big sponsorships
Picture yourself in your favorite local sports arena. As you’re waiting for the game to start, you take in everything around you— the smell of popcorn, the chatter and cheering of excited fans, and a slew of advertisements and sponsors rotating on the jumbotron.
Behind the scenes, sales teams are working tirelessly to secure those sponsorships so that they can provide fans with the best experience possible on game day.
There are countless presentations being created to drive big sponsorships forward from pitching to potential clients, to onboarding partners and end-of-season recaps. Consistency is so important when you’re using presentations to communicate and engage with advertisers or partners across every touchpoint.
Beautiful.ai makes it easy for salespeople to create consistent, professional presentations from pitch to pitch.
Better design to empower the sales team
Sales managers aren’t generally design experts, which means sales collateral can be a mess if there isn’t brand control in place. Beautiful.ai’s AI-integrated presentation software helps teams eliminate some of the common pitfalls and inconsistencies of the presentation process by giving everyone access to good design.
The Suns’ sales team uses the same approved Team Theme to lock in branding guidelines and ensure their decks are professional and cohesive regardless of the content. In Beautiful.ai it’s easier to restrict assets, so each sales manager is able to run with their deck and add personal touches for each unique prospect or partner.
This gives the sales team flexibility to build what they need quickly, while giving marketing peace of mind that company branding isn’t being compromised. Plus, allowing sales managers to own their presentation makes them more comfortable and confident when they’re presenting it to clients and partners.
Internal communication
In any company, communication is key. How teams work together, strategize, and collaborate with other departments within the company, can directly affect the success of the business. Sports organizations and associations are no different.
Presentations are a great tool to help professional sports teams work together behind the scenes more efficiently. From sales kick off meetings, to company all hands and quarterly business reviews, Beautiful.ai keeps teams aligned on overarching company goals and on track with individual tasks and projects.
Gaining actionable insights
To help measure the success of presentations, there’s a lot of value in Beautiful.ai’s analytics feature. The ability to share out a deck and then have metrics on the backend to be able to see who has opened the presentation, and how they engaged with each slide, helps teams evaluate which slides are resonating well with partners and what might need updating for future decks.
With so many decks in rotation at any given time, the LIV Golf team leans on analytics to track engagement around the customer journey. By using the analytics within Beautiful.ai, it makes it easier to harvest the data, and then do customized follow up sales calls based on the findings. This makes the sales process more effective, enabling sales teams to close the loop and have a recontact point.
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