Is the competitive analysis template editable?

Yes. All 14 slides are Smart Slides. Change your research, rename the sections, reorder or remove slides, and the layout adapts as you work.

How do I add my own content to the competitive analysis template?

Open the template and type your competitors, SWOT, KPI comparison, market share, and pricing into the slides, or upload a document or data file and Beautiful.ai places your content on the slides. Charts can also link to a spreadsheet for fast edits and live updates.

Can AI fill in the competitive analysis template for me?

Yes. Describe the competitive analysis in a prompt, attach a document or data file for context, and Create with AI drafts the outline and then the slides. You can keep editing everything afterward.

Can I export the competitive analysis deck to PowerPoint or Google Slides?

Yes. On Pro, Team, and Enterprise plans the deck exports to editable PowerPoint, Google Slides, or PDF, and you can also present or share a live link straight from Beautiful.ai. Transitions and animations play in Beautiful.ai and do not carry over on export.

When should I use a competitive analysis presentation?

Use a competitive analysis presentation when you need to show where you stand against the field, from a strategy review to a product launch, and want the strengths, weaknesses, pricing, and share of each competitor side by side.

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Research & Insights

Competitive Analysis Report Template

Competitive Analysis Report Template

A designer-made competitive analysis template that’s fully editable. Add your competitors, SWOT, KPI comparison, market share, and pricing by hand or let AI fill it in, and Smart Slides keep the comparison slides aligned as you edit.

What is a competitive analysis presentation, and when should you use one?

The better you understand your competitors, the better chance you have of standing out against them. How do you evaluate your competitors? By using a competitive analysis report.

A competitive analysis report template can help you identify competitors in your field, as well as analyze their reach, products or services, areas of operation, online presence, and more. Once you understand your competitors’ strengths and weaknesses, you can create strategies that help you bridge the gaps.

Use our competitive analysis report template to:

Analyze your organization’s target market
Compare your products or services against competitors
Create future strategies to build stronger market share

Slides included in the competitive analysis report template

Use every slide in your competitive analysis report to achieve your goal. Graphics can help illustrate the points you make in your presentation. Pictographs, line graphs, word clouds, Gantt charts, and sales funnels can be added to your competitive analysis report template with just one click. Here is a breakdown of the slides that we used in our competitive analysis report example:

Title Slide

Contents

Competitive Landscape

Key Competitors

SWOT Analysis

Target Audience

KPI Comparison

Pricing Comparison

Customer Feedback

Goals

Resources Required

Project Plan

CTA

No items found.

How to use the competitive analysis report template

1

Open the template.

Click Use this template and the 14-slide deck opens in the Beautiful.ai editor.

2

Add your research.

Type your competitors, SWOT, KPI comparison, market share, and pricing in, upload a document or data file, or describe it and let AI fill the template.

3

Make it yours.

Adjust colors and labels to match your presentation; Smart Slides keep the layout aligned as you edit.

4

Present or export.

Share a live link, present in Beautiful.ai, or export to PowerPoint, Google Slides, or PDF.

Pro Tips for Building a Competitor Analysis Report Template

Follow these simple tips when customizing your competitor analysis report template.

Focus on competitors first

Provide an overview of your competitors’ revenue, company size, reach, and customer perception. It’ll give your audience an idea of what your organization is up against.

Include your target audience

Share buyer personas and industry trends to give your competitive analysis report the proper context.

Create new slides with AI

Add your data, a document, or a PDF, and get a fully designed, data-ready slide you can present right away.

Edit copy and images with AI

Rewrite or generate copy and images that keep your deck’s context, so the message stays on-brand.

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Competitive analysis template FAQ

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