Presentations play a big role in the development of a marketing strategy. From team huddles and brainstorming, to thoughtful marketing plans, a presentation deck can help marketers push campaigns forward. They serve as a vessel for collaboration and communication, and can be used to house ideas, campaign reports, data, or additional marketing materials. But is there a way to incorporate presentations into your client-facing marketing strategy, too?
It’s no secret that presentations are a huge asset for sales teams getting in front of prospects. What about marketers? If you think outside the box, a beautiful presentation can actually be a great tool for testing different marketing strategies.
Here are 5 creative ways to include Beautiful.ai in your marketing plan in 2023 and beyond.
Embed a presentation on your website
Embedding a presentation on your website can look different for every business depending on the end goal. You might use a presentation to share a collection of case studies or testimonials, a “what’s new” round up, or to add more information in a more digestible way to a blog or landing page. Another use case for sales and marketing could be creating a custom landing page for prospective clients with your sales pitch embedded on the page. Whichever way you choose to embed, adding your presentation as an webpage asset helps deliver your story in a new visual way.
Embedding your presentation in Beautiful.ai is easy. Click “Share” in the top right corner of the screen and select more sharing options. Choose the “Get Embed Code” option, customize the width and height of the presentation (if you want), and copy and paste the code into your webpage.
Use a webinar recap to engage with new audiences
Are you hosting a webinar in the hopes of capturing new leads and engaging with new audiences? Most webinars will use a deck to present the information to attendees. That’s nothing groundbreaking. But to really capitalize on your brand exposure, you can include a webinar recap in your marketing strategy.
A webinar recap can act as a tangible takeaway for your webinar attendees, while also engaging different audiences after the live presentation has ended. Companies and webinar hosts can expand their reach by distributing more content with Beautiful. Our webinar recap presentation template is fully customizable, and can be a great resource to email or tweet out after the fact.
Create branded infographics
We’re visual learners, so it makes sense that an infographic is easier to digest than a block of text or data. They help your audience make sense of more complex content, which means they’re more likely to retain what you’re telling them. This is especially important for marketers trying to generate more buzz and traffic to their site.
In marketing, infographics are great for capturing inbound leads, repurposing older content, and shareability. They can be used in email marketing campaigns, on social media, as sales collateral, or as an asset on your website. It’s easy to make an infographic in Beautiful.ai and export the slide or slides as needed.
A downloadable to capture emails
Many companies will create downloadables— like whitepapers, ebooks, or infographics— providing exclusive content to targeted audiences. Oftentimes the downloadables are a gated content strategy placed behind an email wall. In order to inspire prospective clients to surrender their contact information the content in your downloadable has to provide value.
You can use Beautiful.ai to create an on-brand, professional presentation with an assortment of infographics, charts and graphs, images, and bulleted lists. You can then export the presentation as a PDF, and use that as your downloadable to offer to specific audiences based on your goals.
Design a brand mood board to send to influencers
The influencer marketing industry is expected to reach over $16B in revenue by the end of 2022. Whether it’s a good fit for your marketing strategy or not, companies can’t deny the effectiveness of influencer marketing. But in order to ensure a successful partnership with an influencer or content creator, marketing teams have to be crystal clear about what their expectations are. Many teams will send a presentation deck to the influencers with a list of what’s acceptable, and what’s not, along with a branded mood board for the content.
Beautiful.ai’s mood board presentation can be customized to include the influencer’s post requirements, inspiration shots, do’s and don’ts of the partnership, and more.
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