Lock In Branding With the Custom Theme Builder and New Collection Colors

In any business, first impressions are everything. And that’s especially true with presentations. Whether you’re pitching a new idea, delivering a quarterly report, or introducing your product to prospects, the way your content looks can be just as powerful as the message itself. Branding goes beyond logos and colors; it communicates credibility, consistency, and professionalism. When your slides reflect your brand identity, they don’t just look good—they build trust, reinforce your message, and help you deliver with confidence.

Building a custom theme in Beautiful.ai

Our Theme Builder makes brand consistency easy. Create your own custom theme once and then apply it to any presentation. Think of it like changing jackets. A theme is a selection of colors, font, styling, icons, and more. 

Beautiful.ai’s Custom Theme Builder gives you complete control over how your brand shows up in every presentation. With just a few clicks, you can set your fonts, colors, logos, and more, and it’s automatically applied to each new slide in the deck. This ensures every deck looks like it was designed for and by your company.

Pick your palette

Set the tone with your brand colors. Apply custom colors to backgrounds, text, charts, and accents in just a few clicks. You can see your preview in the theme builder before clicking save.  

Typography, your way

Choose, or upload, fonts that speak your brand’s language. Complete with fine-tuned control over size, spacing, line height and case. Set titles and body copy your way.

Set the style

Create default style and placement of icons and headers so every slide feels intentional and aligned. Your icon styling will show every place there’s an icon added.

Footer that follows through

Add custom footers like logos, slide numbers, or branded text, that appear automatically across your deck.

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See it in real-time

Your theme will be automatically applied to all the Smart Slide previews in the slide picker area, enhancing your visual ideation and giving you a snapshot of how each new slide template will look.

New! Collection colors for themes

But wait, there’s more: themes just got better. New Theme Collection Colors allow you to define a color palette or color gradient inside your existing theme. The palette will apply to all eligible slides with multiple items. This will help your slide visuals look even more elevated, designed, and beautiful.

New theme builder collection color capabilities include:

• Define a sequence of colors (remove, add, or rearrange them) or select gradient 
• Include colors outside your primary palette
• Set two colors, a start and end color, to create a smooth gradient that scales with item count
• Override automatic contrast by setting a fixed foreground color for text or icons

New Smart Slide level collection color capabilities include:

• Colorful or shaded options for every Smart Slide with multiple items
• Apply shaded effects (light or dark) using a single color

With our enhanced theme controls, your presentations gain a new level of refinement and precision. You can now tailor the look of collections at the theme level, ensuring consistent styling across every slide. This means no more jarring color transitions, broken gradients, or inconsistent emphasis. Instead, enjoy smoother visuals, greater brand harmony, and the ability to add depth through gradients and shading—making even the most content-rich slides clear and compelling.

New! Pre-built themes

If you don’t know where to start with your own custom theme, try one of our new color combinations for ready-to-use themes. Modern color combinations and fresh fonts give you a starting point to help inspire your own design. Each pre-built theme was thoughtfully created by Beautiful.ai designers, but it can also be tweaked to make it your own.